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T-shirt$0 to start

Heavyweight Boxy Tee

340 gsm · garment-dyed — 340 gsm is the weight at which a tee stops feeling like merch. Worth the extra three dollars.

Configures
7,812
distinct ways
YOUR BRAND340 GSM · GARMENT-DYED
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$44.00
Options chosen+$5.60
Label finishincluded
Gross margin51.5%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

7 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Bone→
Washed black→
Faded olive→

The manufacturer's name never reaches your customer. What you type here does.

Decoration

carry any · 3 chosen

You can carry the same garment decorated more than one way.

Labelling

choose one

What goes on the pack

340 gsm combed ring-spun cotton, garment-dyed, boxy fit. XS–3XL.

What it would earn

Apparel costs · move anything below

One month, top to bottom

400 orders · $20,768 net
Gross sales$22,574
Refunds8.0% in apparel−$1,806
Net revenue$20,768
Product cost−$10,072
Fulfilment & shipping13.5%−$2,804
Payment processing2.9% + 30¢−$644
Contribution margin34.9% of net$7,248
Advertising20.5% — the line nobody budgets for−$4,257
Operating costssamples, photography, care−$1,699
Net profit$1,291
MakeItFamous20% of net profit−$258
Creator pool$1,033

Who gets what

64% you · 6 × 6%
You, as founder$661
Each partner6 of them$62
All partners together$372
Per partner, per year$744

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$501,197
Net profit
$48,758
9.7% margin
Creator pool
$39,006
after the 20% fee
A partner's year
$2,340
at 6% a spot
$0$4,609$9,218Sep — $1,291SepOct — $1,620OctNov — $1,989NovDec — $2,401DecJan — $2,864JanFeb — $3,381FebMar — $3,961MarApr — $4,610AprMay — $5,338MayJun — $6,152JunJul — $7,064JulAug — $8,086Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads227 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above8.0%
Repeat rate at 90 daysthe category benchmark17%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.