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T-shirt$0 to start

Ribbed Crew Sock 3-Pack

Combed cotton blend — Routed to whichever facility is nearest the customer, which matters if a third of your audience is outside the US.

Configures
42
distinct ways
YOUR BRANDCOMBED COTTON BLEND
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$26.00
Options chosenno extra cost
Label finishincluded
Gross margin55.8%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

4 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
White→
Black→
Mixed 3-pack→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Combed cotton blend, ribbed crew, knit-in logo at the cuff. Three pairs per pack.

What it would earn

Apparel costs · move anything below

One month, top to bottom

400 orders · $12,272 net
Gross sales$13,339
Refunds8.0% in apparel−$1,067
Net revenue$12,272
Product cost−$5,428
Fulfilment & shipping13.5%−$1,657
Payment processing2.9% + 30¢−$380
Contribution margin39.2% of net$4,807
Advertising20.5% — the line nobody budgets for−$2,516
Operating costssamples, photography, care−$1,597
Net profit$694
MakeItFamous20% of net profit−$139
Creator pool$555

Who gets what

64% you · 6 × 6%
You, as founder$355
Each partner6 of them$33
All partners together$200
Per partner, per year$400

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$296,162
Net profit
$34,337
11.6% margin
Creator pool
$27,470
after the 20% fee
A partner's year
$1,648
at 6% a spot
$0$3,424$6,848Sep — $694SepOct — $951OctNov — $1,239NovDec — $1,562DecJan — $1,923JanFeb — $2,328FebMar — $2,782MarApr — $3,289AprMay — $3,858MayJun — $4,495JunJul — $5,208JulAug — $6,007Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads279 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above8.0%
Repeat rate at 90 daysthe category benchmark17%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.