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T-shirt$0 to start

Long Sleeve Tee

220 gsm · ribbed cuff — Carries a sleeve print, which is the cheapest way to make a tee look designed.

Configures
7,812
distinct ways
YOUR BRAND220 GSM · RIBBED CUFF
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$48.00
Options chosen+$5.60
Label finishincluded
Gross margin50.4%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

7 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Bone→
Washed black→
Faded olive→

The manufacturer's name never reaches your customer. What you type here does.

Decoration

carry any · 3 chosen

You can carry the same garment decorated more than one way.

Labelling

choose one

What goes on the pack

220 gsm combed cotton, ribbed cuff, side-seamed. XS–3XL.

What it would earn

Apparel costs · move anything below

One month, top to bottom

400 orders · $22,656 net
Gross sales$24,626
Refunds8.0% in apparel−$1,970
Net revenue$22,656
Product cost−$11,234
Fulfilment & shipping13.5%−$3,059
Payment processing2.9% + 30¢−$702
Contribution margin33.8% of net$7,662
Advertising20.5% — the line nobody budgets for−$4,644
Operating costssamples, photography, care−$1,722
Net profit$1,295
MakeItFamous20% of net profit−$259
Creator pool$1,036

Who gets what

64% you · 6 × 6%
You, as founder$663
Each partner6 of them$62
All partners together$373
Per partner, per year$746

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$546,760
Net profit
$48,849
8.9% margin
Creator pool
$39,079
after the 20% fee
A partner's year
$2,345
at 6% a spot
$0$4,617$9,233Sep — $1,295SepOct — $1,625OctNov — $1,994NovDec — $2,407DecJan — $2,870JanFeb — $3,388FebMar — $3,968MarApr — $4,619AprMay — $5,347MayJun — $6,163JunJul — $7,076JulAug — $8,099Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads228 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above8.0%
Repeat rate at 90 daysthe category benchmark17%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.