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6-panel cap$0 to start

Cotton Cap — 5 Panel

Unstructured · rope detail — A different silhouette to the six-panel, and it suits an embroidered wordmark better.

Configures
2,790
distinct ways
YOUR BRANDUNSTRUCTURED · ROPE DETAIL
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$34.00
Options chosen+$5.60
Label finishincluded
Gross margin44.1%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

7 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Black→
Bone→
Olive→

The manufacturer's name never reaches your customer. What you type here does.

Decoration

carry any · 3 chosen

You can carry the same garment decorated more than one way.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Washed cotton, unstructured 5-panel, rope detail, brass slider.

What it would earn

Apparel costs · move anything below

One month, top to bottom

400 orders · $16,048 net
Gross sales$17,443
Refunds8.0% in apparel−$1,395
Net revenue$16,048
Product cost−$8,968
Fulfilment & shipping13.5%−$2,166
Payment processing2.9% + 30¢−$497
Contribution margin27.5% of net$4,416
Advertising20.5% — the line nobody budgets for−$3,290
Operating costssamples, photography, care−$1,643
Net profit-$516
MakeItFamous20% of net profit−$0
Creator pool$0

Who gets what

64% you · 6 × 6%
You, as founder$0
Each partner6 of them$0
All partners together$0
Per partner, per year$0

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$387,289
Net profit
$5,131
1.3% margin
Creator pool
$5,175
after the 20% fee
A partner's year
$311
at 6% a spot
$0$1,025$2,049Sep — $0SepOct — $0OctNov — $0NovDec — $0DecJan — $19JanFeb — $195FebMar — $393MarApr — $614AprMay — $862MayJun — $1,139JunJul — $1,450JulAug — $1,798Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads583 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above8.0%
Repeat rate at 90 daysthe category benchmark17%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.