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Sport bottle$0 to start

Toddler Cup

300 ml · straw lid — Goes to nursery, gets lost, gets replaced. That is the whole business model.

Configures
30
distinct ways
YOUR BRAND300 ML · STRAW LID
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$26.00
Options chosenno extra cost
Label finishincluded
Gross margin63.8%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

2 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Tritan body, silicone straw, leakproof lid. 300 ml. Dishwasher safe.

What it would earn

Baby & kids costs · move anything below

One month, top to bottom

400 orders · $18,304 net
Gross sales$19,247
Refunds4.9% in baby & kids−$943
Net revenue$18,304
Product cost−$6,618
Fulfilment & shipping15.2%−$2,782
Payment processing2.9% + 30¢−$567
Contribution margin45.5% of net$8,337
Advertising18.0% — the line nobody budgets for−$3,295
Operating costssamples, photography, care−$1,670
Net profit$3,372
MakeItFamous20% of net profit−$674
Creator pool$2,698

Who gets what

64% you · 6 × 6%
You, as founder$1,727
Each partner6 of them$162
All partners together$971
Per partner, per year$1,943

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$441,733
Net profit
$98,980
22.4% margin
Creator pool
$79,184
after the 20% fee
A partner's year
$4,751
at 6% a spot
$0$8,735$17,470Sep — $3,372SepOct — $3,951OctNov — $4,599NovDec — $5,325DecJan — $6,138JanFeb — $7,049FebMar — $8,069MarApr — $9,211AprMay — $10,490MayJun — $11,923JunJul — $13,528JulAug — $15,325Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads132 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above4.9%
Repeat rate at 90 daysthe category benchmark28%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.