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Handbagcurated — no branding on the item

Crescent Shoulder Bag

Pebbled leather, 4 L — The shape that sells. Small enough to ship cheaply, visible enough to be worn in every photo.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Three colours. This is the SKU to put in paid.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 4
BlackCreamOxbloodSage

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Pebbled leather, suede lining, adjustable strap, 4 L.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $106,128 net
Gross sales$120,327
Refunds11.8% in fashion — curated−$14,199
Net revenue$106,128
Product cost−$34,304
Fulfilment & shipping13.2%−$14,009
Payment processing2.9% + 30¢−$3,290
Contribution margin51.4% of net$54,525
Advertising21.2% — the line nobody budgets for−$22,499
Operating costssamples, photography, care−$2,724
Net profit$29,302
MakeItFamous20% of net profit−$5,860
Creator pool$23,442

Who gets what

64% you · 6 × 6%
You, as founder$15,003
Each partner6 of them$1,407
All partners together$8,439
Per partner, per year$16,878

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$2,561,201
Net profit
$724,753
28.3% margin
Creator pool
$579,803
after the 20% fee
A partner's year
$34,788
at 6% a spot
$0$60,149$120,297Sep — $29,302SepOct — $32,993OctNov — $37,126NovDec — $41,755DecJan — $46,940JanFeb — $52,746FebMar — $59,250MarApr — $66,534AprMay — $74,692MayJun — $83,829JunJul — $94,062JulAug — $105,524Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads34 orders
Cash needed up frontmade per order$0
Lead time8 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.