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Lip tube$0 to start

Matte Liquid Lipstick

4 ml · 12 shades — Cheapest entry into colour and the fastest to sell out. Name the shades yourself.

Configures
98,280
distinct ways
YOUR BRAND4 ML · 12 SHADES
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$22.00
Options chosenno extra cost
Label finishincluded
Gross margin75.5%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

8 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Shades carried

carry any · 6 chosen

Pick as many as you want to carry, then name each one. Shade names are yours — the supplier's word never reaches the customer.

Name them yourself
Porcelain→
Ivory→
Sand→
Honey→
Amber→
Chestnut→

The manufacturer's name never reaches your customer. What you type here does.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Transfer-resistant matte. Vitamin E, jojoba. Paraben-free, cruelty-free.

What it would earn

Cosmetics costs · move anything below

One month, top to bottom

400 orders · $13,024 net
Gross sales$13,885
Refunds6.2% in cosmetics−$861
Net revenue$13,024
Product cost−$3,197
Fulfilment & shipping14.0%−$1,823
Payment processing2.9% + 30¢−$404
Contribution margin58.4% of net$7,600
Advertising20.5% — the line nobody budgets for−$2,670
Operating costssamples, photography, care−$1,606
Net profit$3,324
MakeItFamous20% of net profit−$665
Creator pool$2,659

Who gets what

64% you · 6 × 6%
You, as founder$1,702
Each partner6 of them$160
All partners together$957
Per partner, per year$1,915

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$314,310
Net profit
$97,809
31.1% margin
Creator pool
$78,247
after the 20% fee
A partner's year
$4,695
at 6% a spot
$0$8,639$17,278Sep — $3,324SepOct — $3,897OctNov — $4,538NovDec — $5,257DecJan — $6,062JanFeb — $6,963FebMar — $7,973MarApr — $9,104AprMay — $10,370MayJun — $11,788JunJul — $13,377JulAug — $15,156Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads130 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above6.2%
Repeat rate at 90 daysthe category benchmark21%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.