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Mascara tube$0 to start

Volumising Mascara

10 ml · buildable — The brush and the wiper matter more than the formula. Both are choosable here.

Configures
126
distinct ways
YOUR BRAND10 ML · BUILDABLE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$24.00
Options chosenno extra cost
Label finishincluded
Gross margin74.2%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Shades carried

carry any · 3 chosen

Pick as many as you want to carry, then name each one. Shade names are yours — the supplier's word never reaches the customer.

Name them yourself
Blackest black→
Soft black→
Brown→

The manufacturer's name never reaches your customer. What you type here does.

Applicator

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Carnauba and beeswax base. Ophthalmologist tested, contact lens safe.

What it would earn

Cosmetics costs · move anything below

One month, top to bottom

400 orders · $14,208 net
Gross sales$15,147
Refunds6.2% in cosmetics−$939
Net revenue$14,208
Product cost−$3,670
Fulfilment & shipping14.0%−$1,989
Payment processing2.9% + 30¢−$440
Contribution margin57.1% of net$8,108
Advertising20.5% — the line nobody budgets for−$2,913
Operating costssamples, photography, care−$1,620
Net profit$3,575
MakeItFamous20% of net profit−$715
Creator pool$2,860

Who gets what

64% you · 6 × 6%
You, as founder$1,830
Each partner6 of them$172
All partners together$1,030
Per partner, per year$2,059

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$342,884
Net profit
$103,866
30.3% margin
Creator pool
$83,093
after the 20% fee
A partner's year
$4,986
at 6% a spot
$0$9,137$18,273Sep — $3,575SepOct — $4,178OctNov — $4,853NovDec — $5,610DecJan — $6,457JanFeb — $7,406FebMar — $8,468MarApr — $9,658AprMay — $10,991MayJun — $12,484JunJul — $14,157JulAug — $16,029Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads125 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above6.2%
Repeat rate at 90 daysthe category benchmark21%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.