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Lip tubeMOQ 1,000 · funded run

Custom Shade Lipstick Run

Bullet · your shades, your tooling — Your own shade lab, your own bullet and case. The economics change completely at this tier.

Configures
24
distinct ways
YOUR BRANDBULLET · YOUR SHADES, YOUR TOOLING
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$30.00
Options chosenno extra cost
Label finishincluded
Gross margin92.0%

A funded production run: 1,000 minimum, about 13 weeks. The full plan is below — price, volume and the split are all yours to move.

2 option groups

2 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Formulated and shade-matched to your brief. Custom case tooling. 1,000-unit minimum.

What it would earn

Cosmetics costs · move anything below

One month, top to bottom

400 orders · $17,760 net
Gross sales$18,934
Refunds6.2% in cosmetics−$1,174
Net revenue$17,760
Product cost−$1,421
Fulfilment & shipping14.0%−$2,486
Payment processing2.9% + 30¢−$551
Contribution margin74.9% of net$13,302
Advertising20.5% — the line nobody budgets for−$3,641
Operating costssamples, photography, care−$1,663
Net profit$7,998
MakeItFamous20% of net profit−$1,600
Creator pool$6,399

Who gets what

64% you · 6 × 6%
You, as founder$4,095
Each partner6 of them$384
All partners together$2,304
Per partner, per year$4,607

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$428,604
Net profit
$210,618
49.1% margin
Creator pool
$168,494
after the 20% fee
A partner's year
$10,110
at 6% a spot
$0$17,907$35,815Sep — $7,998SepOct — $9,132OctNov — $10,402NovDec — $11,824DecJan — $13,417JanFeb — $15,201FebMar — $17,199MarApr — $19,437AprMay — $21,944MayJun — $24,751JunJul — $27,895JulAug — $31,416Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads69 orders
Cash needed up front1,000 minimum × unit cost$2,400
Lead time13 weeks
Category return ratemodelled into every figure above6.2%
Repeat rate at 90 daysthe category benchmark21%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.