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Silk slipcurated — no branding on the item

Bias-Cut Silk Slip

22 momme mulberry silk — The single most photographed garment in curated fashion. Nothing can be printed on it, and it does not need to be.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Your edit is the colourway range. Three is a collection; eight is a warehouse.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 6
BoneBlackOxbloodSageSlateChocolate
Sizes carriedcarry any of 7
XSSMLXL2XL3XL

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

22 momme mulberry silk, bias cut, French seams. Dry clean. XS–XL.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $79,328 net
Gross sales$89,941
Refunds11.8% in fashion — curated−$10,613
Net revenue$79,328
Product cost−$24,656
Fulfilment & shipping13.2%−$10,471
Payment processing2.9% + 30¢−$2,459
Contribution margin52.6% of net$41,742
Advertising21.2% — the line nobody budgets for−$16,818
Operating costssamples, photography, care−$2,402
Net profit$22,522
MakeItFamous20% of net profit−$4,504
Creator pool$18,018

Who gets what

64% you · 6 × 6%
You, as founder$11,531
Each partner6 of them$1,081
All partners together$6,486
Per partner, per year$12,973

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,914,433
Net profit
$561,121
29.3% margin
Creator pool
$448,897
after the 20% fee
A partner's year
$26,934
at 6% a spot
$0$46,705$93,409Sep — $22,522SepOct — $25,399OctNov — $28,621NovDec — $32,229DecJan — $36,271JanFeb — $40,797FebMar — $45,867MarApr — $51,545AprMay — $57,904MayJun — $65,026JunJul — $73,004JulAug — $81,938Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads39 orders
Cash needed up frontmade per order$0
Lead time9 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.