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Knit sweatercurated — no branding on the item

Merino Crew Knit

Fine-gauge, 19.5 micron — Sells every month of the year in a way nothing else in fashion does.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Woven label sewn in the warehouse. Pick the colours and the size grid.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 6
OatCharcoalNavyCamelForestCream
Sizes carriedcarry any of 7
XSSMLXL2XL3XL

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

100% extra-fine merino, 19.5 micron, fully fashioned. Machine wash cold. XS–2XL.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $63,248 net
Gross sales$71,710
Refunds11.8% in fashion — curated−$8,462
Net revenue$63,248
Product cost−$20,636
Fulfilment & shipping13.2%−$8,349
Payment processing2.9% + 30¢−$1,961
Contribution margin51.1% of net$32,303
Advertising21.2% — the line nobody budgets for−$13,409
Operating costssamples, photography, care−$2,209
Net profit$16,685
MakeItFamous20% of net profit−$3,337
Creator pool$13,348

Who gets what

64% you · 6 × 6%
You, as founder$8,543
Each partner6 of them$801
All partners together$4,805
Per partner, per year$9,611

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,526,372
Net profit
$420,255
27.5% margin
Creator pool
$336,204
after the 20% fee
A partner's year
$20,172
at 6% a spot
$0$35,131$70,262Sep — $16,685SepOct — $18,861OctNov — $21,299NovDec — $24,028DecJan — $27,086JanFeb — $30,510FebMar — $34,345MarApr — $38,641AprMay — $43,452MayJun — $48,840JunJul — $54,875JulAug — $61,634Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads47 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.