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Knit sweatercurated — no branding on the item

Ribbed Tank

Cotton-modal rib — The basket-filler of curated fashion. Nobody plans to buy one and everybody adds one.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Carry the full colour range here — it is cheap and it converts.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 6
WhiteBlackOatSageChocolateSlate
Sizes carriedcarry any of 7
XSSMLXL2XL3XL

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Cotton-modal 2×2 rib, raw-edge neck. XS–2XL.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $24,656 net
Gross sales$27,955
Refunds11.8% in fashion — curated−$3,299
Net revenue$24,656
Product cost−$7,772
Fulfilment & shipping13.2%−$3,255
Payment processing2.9% + 30¢−$764
Contribution margin52.2% of net$12,865
Advertising21.2% — the line nobody budgets for−$5,227
Operating costssamples, photography, care−$1,746
Net profit$5,892
MakeItFamous20% of net profit−$1,178
Creator pool$4,714

Who gets what

64% you · 6 × 6%
You, as founder$3,017
Each partner6 of them$283
All partners together$1,697
Per partner, per year$3,394

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$595,027
Net profit
$159,789
26.9% margin
Creator pool
$127,831
after the 20% fee
A partner's year
$7,670
at 6% a spot
$0$13,731$27,463Sep — $5,892SepOct — $6,773OctNov — $7,760NovDec — $8,865DecJan — $10,103JanFeb — $11,489FebMar — $13,042MarApr — $14,781AprMay — $16,729MayJun — $18,910JunJul — $21,354JulAug — $24,090Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads91 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.