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Scarfcurated — no branding on the item

Cashmere Scarf

4-ply, 180 × 35 cm — No sizing, high margin, gifts perfectly. Every fashion line should carry one.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

This is the product to put in the rigid gift box.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 5
CamelCharcoalCreamOxbloodDove

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

4-ply Inner Mongolian cashmere, hand-finished fringe, 180 × 35 cm.

What it would earn

Fashion — curated costs · move anything below

One month, top to bottom

400 orders · $73,968 net
Gross sales$83,864
Refunds11.8% in fashion — curated−$9,896
Net revenue$73,968
Product cost−$22,512
Fulfilment & shipping13.2%−$9,764
Payment processing2.9% + 30¢−$2,293
Contribution margin53.3% of net$39,399
Advertising21.2% — the line nobody budgets for−$15,681
Operating costssamples, photography, care−$2,338
Net profit$21,380
MakeItFamous20% of net profit−$4,276
Creator pool$17,104

Who gets what

64% you · 6 × 6%
You, as founder$10,947
Each partner6 of them$1,026
All partners together$6,158
Per partner, per year$12,315

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,785,080
Net profit
$533,569
29.9% margin
Creator pool
$426,855
after the 20% fee
A partner's year
$25,611
at 6% a spot
$0$44,441$88,882Sep — $21,380SepOct — $24,120OctNov — $27,188NovDec — $30,625DecJan — $34,474JanFeb — $38,785FebMar — $43,613MarApr — $49,021AprMay — $55,077MayJun — $61,860JunJul — $69,458JulAug — $77,967Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads39 orders
Cash needed up frontmade per order$0
Lead time9 days
Category return ratemodelled into every figure above11.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Fashion — curated returns at 11.8% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.