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Stick pack$0 to start

Discovery Set

5 × 2 ml · all accords — Not a product, a funnel. Credit the cost against a full bottle and this pays for itself twice over.

Configures
24
distinct ways
YOUR BRAND5 × 2 ML · ALL ACCORDS
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$28.00
Options chosenno extra cost
Label finishincluded
Gross margin65.7%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

2 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Five 2 ml sprays in a keepsake case, with a credit card for the full size.

What it would earn

Fragrance costs · move anything below

One month, top to bottom

400 orders · $14,336 net
Gross sales$15,549
Refunds7.8% in fragrance−$1,213
Net revenue$14,336
Product cost−$4,915
Fulfilment & shipping15.0%−$2,150
Payment processing2.9% + 30¢−$444
Contribution margin47.6% of net$6,826
Advertising22.0% — the line nobody budgets for−$3,154
Operating costssamples, photography, care−$1,622
Net profit$2,050
MakeItFamous20% of net profit−$410
Creator pool$1,640

Who gets what

64% you · 6 × 6%
You, as founder$1,050
Each partner6 of them$98
All partners together$590
Per partner, per year$1,181

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$345,973
Net profit
$67,067
19.4% margin
Creator pool
$53,653
after the 20% fee
A partner's year
$3,219
at 6% a spot
$0$6,113$12,227Sep — $2,050SepOct — $2,470OctNov — $2,940NovDec — $3,467DecJan — $4,057JanFeb — $4,718FebMar — $5,458MarApr — $6,287AprMay — $7,216MayJun — $8,256JunJul — $9,421JulAug — $10,725Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads177 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above7.8%
Repeat rate at 90 daysthe category benchmark19%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.