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Sneakercurated — no branding on the item

Leather Sneaker

Full-grain, cupsole — The most return-prone product in the catalogue and the easiest to build an identity on. Both are true.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Carry the full size grid or do not carry it. A missing 41 is a lost customer, not a lost size.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 4
WhiteBlackBoneChocolate
Sizes carriedcarry any of 10
EU 36EU 37EU 38EU 39EU 40EU 41EU 42EU 43EU 44EU 45

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Full-grain leather upper, vulcanised cupsole, leather lining. EU 36–45.

What it would earn

Footwear — curated costs · move anything below

One month, top to bottom

400 orders · $86,864 net
Gross sales$103,904
Refunds16.4% in footwear — curated−$17,040
Net revenue$86,864
Product cost−$28,304
Fulfilment & shipping16.8%−$14,593
Payment processing2.9% + 30¢−$2,693
Contribution margin47.5% of net$41,274
Advertising20.5% — the line nobody budgets for−$17,807
Operating costssamples, photography, care−$2,492
Net profit$20,975
MakeItFamous20% of net profit−$4,195
Creator pool$16,780

Who gets what

64% you · 6 × 6%
You, as founder$10,739
Each partner6 of them$1,007
All partners together$6,041
Per partner, per year$12,081

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$2,096,300
Net profit
$523,775
25.0% margin
Creator pool
$419,020
after the 20% fee
A partner's year
$25,141
at 6% a spot
$0$43,636$87,273Sep — $20,975SepOct — $23,666OctNov — $26,679NovDec — $30,055DecJan — $33,836JanFeb — $38,070FebMar — $42,812MarApr — $48,124AprMay — $54,072MayJun — $60,735JunJul — $68,197JulAug — $76,555Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads42 orders
Cash needed up frontmade per order$0
Lead time10 days
Category return ratemodelled into every figure above16.4%
Repeat rate at 90 daysthe category benchmark15%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Footwear — curated returns at 16.4% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.