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Bootcurated — no branding on the item

Chelsea Boot

Suede, elastic gore — Seasonal and heavy. Five months of the year and most of the freight cost.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

One colour, full grid. Suede returns marked and unsellable more than leather — say how to care for it.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 3
Tobacco suedeBlack suedeSand suede
Sizes carriedcarry any of 10
EU 36EU 37EU 38EU 39EU 40EU 41EU 42EU 43EU 44EU 45

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Suede upper, elastic gore, stacked leather heel, Blake stitch. EU 36–45.

What it would earn

Footwear — curated costs · move anything below

One month, top to bottom

400 orders · $106,384 net
Gross sales$127,254
Refunds16.4% in footwear — curated−$20,870
Net revenue$106,384
Product cost−$35,136
Fulfilment & shipping16.8%−$17,873
Payment processing2.9% + 30¢−$3,298
Contribution margin47.1% of net$50,078
Advertising20.5% — the line nobody budgets for−$21,809
Operating costssamples, photography, care−$2,727
Net profit$25,542
MakeItFamous20% of net profit−$5,108
Creator pool$20,434

Who gets what

64% you · 6 × 6%
You, as founder$13,078
Each partner6 of them$1,226
All partners together$7,356
Per partner, per year$14,712

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$2,567,379
Net profit
$634,008
24.7% margin
Creator pool
$507,206
after the 20% fee
A partner's year
$30,432
at 6% a spot
$0$52,693$105,386Sep — $25,542SepOct — $28,781OctNov — $32,409NovDec — $36,472DecJan — $41,023JanFeb — $46,120FebMar — $51,828MarApr — $58,221AprMay — $65,382MayJun — $73,402JunJul — $82,384JulAug — $92,444Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads39 orders
Cash needed up frontmade per order$0
Lead time10 days
Category return ratemodelled into every figure above16.4%
Repeat rate at 90 daysthe category benchmark15%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Footwear — curated returns at 16.4% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.