Leather Loafer
Hand-stitched apron — Lower return rate than a sneaker because the fit is more forgiving. Underrated starting point.
Stocked as made. Nothing is printed on the piece itself.
Two colours covers almost all demand in this shape.
The edit you control
Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.
Where your name goes instead
On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.
Specification
Full-grain leather, hand-stitched apron, leather sole with rubber insert. EU 36–45.
What it would earn
Footwear — curated costs · move anything belowOne month, top to bottom
400 orders · $95,648 netWho gets what
64% you · 6 × 6%Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.
Twelve months
at 12% monthly growthWhat has to be true
These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.
One thing to plan for
Footwear — curated returns at 16.4% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.