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Loafercurated — no branding on the item

Woven Leather Sandal

Vegetable-tanned — Four months of the year, almost no returns, and it photographs in daylight better than anything else here.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Summer only. Do not carry it into October.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Colourways carriedcarry any of 3
TanBlackBone
Sizes carriedcarry any of 10
EU 36EU 37EU 38EU 39EU 40EU 41EU 42EU 43EU 44EU 45

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Vegetable-tanned woven leather, leather sole. EU 36–42.

What it would earn

Footwear — curated costs · move anything below

One month, top to bottom

400 orders · $57,584 net
Gross sales$68,880
Refunds16.4% in footwear — curated−$11,296
Net revenue$57,584
Product cost−$18,544
Fulfilment & shipping16.8%−$9,674
Payment processing2.9% + 30¢−$1,785
Contribution margin47.9% of net$27,581
Advertising20.5% — the line nobody budgets for−$11,805
Operating costssamples, photography, care−$2,141
Net profit$13,635
MakeItFamous20% of net profit−$2,727
Creator pool$10,908

Who gets what

64% you · 6 × 6%
You, as founder$6,981
Each partner6 of them$654
All partners together$3,927
Per partner, per year$7,854

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,389,682
Net profit
$346,650
24.9% margin
Creator pool
$277,320
after the 20% fee
A partner's year
$16,639
at 6% a spot
$0$29,084$58,167Sep — $13,635SepOct — $15,445OctNov — $17,473NovDec — $19,743DecJan — $22,287JanFeb — $25,135FebMar — $28,325MarApr — $31,898AprMay — $35,900MayJun — $40,382JunJul — $45,402JulAug — $51,024Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads54 orders
Cash needed up frontmade per order$0
Lead time10 days
Category return ratemodelled into every figure above16.4%
Repeat rate at 90 daysthe category benchmark15%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Footwear — curated returns at 16.4% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.