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Twist stick$0 to start

Aluminium-Free Deodorant

70 g · stick — Highest repeat rate in grooming. Whoever owns someone's deodorant owns their bathroom shelf.

Configures
1,890
distinct ways
YOUR BRAND70 G · STICK
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$22.00
Options chosenno extra cost
Label finishincluded
Gross margin68.6%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Magnesium hydroxide, arrowroot, shea. Aluminium-free, baking-soda-free option.

What it would earn

Men's grooming costs · move anything below

One month, top to bottom

400 orders · $13,376 net
Gross sales$13,904
Refunds3.8% in men's grooming−$528
Net revenue$13,376
Product cost−$4,195
Fulfilment & shipping15.0%−$2,006
Payment processing2.9% + 30¢−$415
Contribution margin50.5% of net$6,760
Advertising18.0% — the line nobody budgets for−$2,408
Operating costssamples, photography, care−$1,611
Net profit$2,742
MakeItFamous20% of net profit−$548
Creator pool$2,193

Who gets what

64% you · 6 × 6%
You, as founder$1,404
Each partner6 of them$132
All partners together$790
Per partner, per year$1,579

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$322,805
Net profit
$83,755
25.9% margin
Creator pool
$67,004
after the 20% fee
A partner's year
$4,020
at 6% a spot
$0$7,484$14,969Sep — $2,742SepOct — $3,245OctNov — $3,808NovDec — $4,439DecJan — $5,145JanFeb — $5,937FebMar — $6,823MarApr — $7,816AprMay — $8,928MayJun — $10,174JunJul — $11,568JulAug — $13,131Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads148 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above3.8%
Repeat rate at 90 daysthe category benchmark31%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.