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Shower bottle$0 to start

Strengthening Shampoo

300 ml · sulphate-free — Sold on scent as much as performance, which is the hardest thing to convey in a video. Send samples.

Configures
1,890
distinct ways
YOUR BRAND300 ML · SULPHATE-FREE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$28.00
Options chosenno extra cost
Label finishincluded
Gross margin61.4%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Sulphate-free surfactant system, hydrolysed wheat protein, panthenol. Colour-safe.

What it would earn

Haircare costs · move anything below

One month, top to bottom

400 orders · $16,128 net
Gross sales$17,013
Refunds5.2% in haircare−$885
Net revenue$16,128
Product cost−$6,221
Fulfilment & shipping16.0%−$2,580
Payment processing2.9% + 30¢−$500
Contribution margin42.3% of net$6,827
Advertising19.5% — the line nobody budgets for−$3,145
Operating costssamples, photography, care−$1,644
Net profit$2,038
MakeItFamous20% of net profit−$408
Creator pool$1,631

Who gets what

64% you · 6 × 6%
You, as founder$1,044
Each partner6 of them$98
All partners together$587
Per partner, per year$1,174

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$389,219
Net profit
$66,783
17.2% margin
Creator pool
$53,426
after the 20% fee
A partner's year
$3,206
at 6% a spot
$0$6,090$12,180Sep — $2,038SepOct — $2,457OctNov — $2,926NovDec — $3,451DecJan — $4,039JanFeb — $4,697FebMar — $5,435MarApr — $6,261AprMay — $7,187MayJun — $8,223JunJul — $9,384JulAug — $10,684Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads179 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above5.2%
Repeat rate at 90 daysthe category benchmark27%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.