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Leave-In Cream

200 ml · curl-defining — Textured-hair customers are the most brand-loyal in beauty and the most badly served. Worth building around.

Configures
1,890
distinct ways
YOUR BRAND200 ML · CURL-DEFINING
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$30.00
Options chosenno extra cost
Label finishincluded
Gross margin66.3%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Shea, flaxseed, glycerin. Silicone-free. Suits 3A–4C.

What it would earn

Haircare costs · move anything below

One month, top to bottom

400 orders · $17,280 net
Gross sales$18,228
Refunds5.2% in haircare−$948
Net revenue$17,280
Product cost−$5,818
Fulfilment & shipping16.0%−$2,765
Payment processing2.9% + 30¢−$536
Contribution margin47.2% of net$8,162
Advertising19.5% — the line nobody budgets for−$3,370
Operating costssamples, photography, care−$1,657
Net profit$3,135
MakeItFamous20% of net profit−$627
Creator pool$2,508

Who gets what

64% you · 6 × 6%
You, as founder$1,605
Each partner6 of them$150
All partners together$903
Per partner, per year$1,806

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$417,021
Net profit
$93,249
22.4% margin
Creator pool
$74,600
after the 20% fee
A partner's year
$4,476
at 6% a spot
$0$8,264$16,529Sep — $3,135SepOct — $3,685OctNov — $4,301NovDec — $4,992DecJan — $5,765JanFeb — $6,630FebMar — $7,600MarApr — $8,686AprMay — $9,902MayJun — $11,264JunJul — $12,790JulAug — $14,499Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads138 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above5.2%
Repeat rate at 90 daysthe category benchmark27%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.