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Poured Candle

8 oz · coconut-soy — Half of this category's year happens in nine weeks. Plan Q4 stock in July.

Configures
3,780
distinct ways
YOUR BRAND8 OZ · COCONUT-SOY
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$32.00
Options chosenno extra cost
Label finishincluded
Gross margin69.4%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

4 option groups

6 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Wick

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Coconut-soy wax, 45–50 hour burn, cotton or wood wick. Phthalate-free fragrance.

What it would earn

Home & candles costs · move anything below

One month, top to bottom

400 orders · $21,248 net
Gross sales$21,996
Refunds3.4% in home & candles−$748
Net revenue$21,248
Product cost−$6,507
Fulfilment & shipping17.2%−$3,655
Payment processing2.9% + 30¢−$659
Contribution margin49.1% of net$10,427
Advertising18.8% — the line nobody budgets for−$3,995
Operating costssamples, photography, care−$1,705
Net profit$4,728
MakeItFamous20% of net profit−$946
Creator pool$3,782

Who gets what

64% you · 6 × 6%
You, as founder$2,421
Each partner6 of them$227
All partners together$1,362
Per partner, per year$2,723

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$512,781
Net profit
$131,691
25.7% margin
Creator pool
$105,353
after the 20% fee
A partner's year
$6,321
at 6% a spot
$0$11,423$22,846Sep — $4,728SepOct — $5,469OctNov — $6,300NovDec — $7,229DecJan — $8,271JanFeb — $9,437FebMar — $10,744MarApr — $12,207AprMay — $13,846MayJun — $15,682JunJul — $17,737JulAug — $20,040Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads106 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above3.4%
Repeat rate at 90 daysthe category benchmark25%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.