MakeItFamousSign in
Shower bottle$0 to start

Hand Wash

300 ml · pump — Lives on a counter where guests see it. Underrated as a brand impression.

Configures
11,340
distinct ways
YOUR BRAND300 ML · PUMP
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$24.00
Options chosenno extra cost
Label finishincluded
Gross margin65.0%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

4 option groups

6 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Closure

choose one

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Sulphate-free, glycerin and aloe. 300 ml pump bottle.

What it would earn

Home & candles costs · move anything below

One month, top to bottom

400 orders · $15,936 net
Gross sales$16,497
Refunds3.4% in home & candles−$561
Net revenue$15,936
Product cost−$5,578
Fulfilment & shipping17.2%−$2,741
Payment processing2.9% + 30¢−$494
Contribution margin44.7% of net$7,123
Advertising18.8% — the line nobody budgets for−$2,996
Operating costssamples, photography, care−$1,641
Net profit$2,486
MakeItFamous20% of net profit−$497
Creator pool$1,989

Who gets what

64% you · 6 × 6%
You, as founder$1,273
Each partner6 of them$119
All partners together$716
Per partner, per year$1,432

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$384,586
Net profit
$77,593
20.2% margin
Creator pool
$62,074
after the 20% fee
A partner's year
$3,724
at 6% a spot
$0$6,978$13,956Sep — $2,486SepOct — $2,959OctNov — $3,488NovDec — $4,080DecJan — $4,744JanFeb — $5,487FebMar — $6,319MarApr — $7,252AprMay — $8,296MayJun — $9,465JunJul — $10,775JulAug — $12,242Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads159 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above3.4%
Repeat rate at 90 daysthe category benchmark25%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.