MakeItFamousSign in
Braceletcurated — no branding on the item

Curb Chain Necklace

925 silver, 45 cm — Layering is the whole pitch. Carry two weights and two lengths and the basket doubles.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

Hallmarked per market. Velvet pouch is where your name goes.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Metalcarry any of 2
925 silver18k vermeil
Sizes carriedcarry any of 4
40 cm45 cm50 cm60 cm
Weightchoose one
Fine, 3 mmHeavy, 6 mm+$11.00

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

925 sterling silver curb chain, lobster clasp, 45 cm with 5 cm extender.

What it would earn

Jewellery — curated costs · move anything below

One month, top to bottom

400 orders · $65,664 net
Gross sales$68,116
Refunds3.6% in jewellery — curated−$2,452
Net revenue$65,664
Product cost−$19,456
Fulfilment & shipping10.8%−$7,092
Payment processing2.9% + 30¢−$2,036
Contribution margin56.5% of net$37,081
Advertising19.8% — the line nobody budgets for−$13,001
Operating costssamples, photography, care−$2,238
Net profit$21,841
MakeItFamous20% of net profit−$4,368
Creator pool$17,473

Who gets what

64% you · 6 × 6%
You, as founder$11,183
Each partner6 of them$1,048
All partners together$6,290
Per partner, per year$12,581

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,584,678
Net profit
$544,691
34.4% margin
Creator pool
$435,753
after the 20% fee
A partner's year
$26,145
at 6% a spot
$0$45,355$90,710Sep — $21,841SepOct — $24,636OctNov — $27,767NovDec — $31,273DecJan — $35,199JanFeb — $39,597FebMar — $44,523MarApr — $50,040AprMay — $56,218MayJun — $63,139JunJul — $70,889JulAug — $79,570Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads37 orders
Cash needed up frontmade per order$0
Lead time9 days
Category return ratemodelled into every figure above3.6%
Repeat rate at 90 daysthe category benchmark26%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Jewellery — curated returns at 3.6% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.