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Earringscurated — no branding on the item

Baroque Pearl Drops

Freshwater, vermeil post — Every pearl is a different shape, which is either your story or your returns problem. Say so on the PDP.

Curated

Stocked as made. Nothing is printed on the piece itself.

How to build a brand on this

State plainly that shapes vary. Customers who are told love it; customers who are surprised return it.

The edit you control

Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.

Metalcarry any of 2
18k vermeil925 silver

Where your name goes instead

On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.

Recycled poly mailer $0.34Corrugated mailer box $1.28Rigid gift box, magnetic $3.85Printed tissue paper $0.19Die-cut seal sticker $0.08Insert card $0.22Hangtag, strung $0.31Care & sizing card $0.18Cotton dust bag $1.15Velvet jewellery pouch $0.78Printed packing tape $0.11Sample sachet $0.41

Specification

Freshwater baroque pearls, 18k vermeil post. Each pair unique. Sold as a pair.

What it would earn

Jewellery — curated costs · move anything below

One month, top to bottom

400 orders · $55,936 net
Gross sales$58,025
Refunds3.6% in jewellery — curated−$2,089
Net revenue$55,936
Product cost−$17,024
Fulfilment & shipping10.8%−$6,041
Payment processing2.9% + 30¢−$1,734
Contribution margin55.7% of net$31,137
Advertising19.8% — the line nobody budgets for−$11,075
Operating costssamples, photography, care−$2,121
Net profit$17,940
MakeItFamous20% of net profit−$3,588
Creator pool$14,352

Who gets what

64% you · 6 × 6%
You, as founder$9,185
Each partner6 of them$861
All partners together$5,167
Per partner, per year$10,334

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$1,349,911
Net profit
$450,550
33.4% margin
Creator pool
$360,440
after the 20% fee
A partner's year
$21,626
at 6% a spot
$0$37,620$75,240Sep — $17,940SepOct — $20,267OctNov — $22,873NovDec — $25,792DecJan — $29,061JanFeb — $32,722FebMar — $36,823MarApr — $41,416AprMay — $46,560MayJun — $52,321JunJul — $58,773JulAug — $66,000Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads42 orders
Cash needed up frontmade per order$0
Lead time9 days
Category return ratemodelled into every figure above3.6%
Repeat rate at 90 daysthe category benchmark26%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.

One thing to plan for

Jewellery — curated returns at 3.6% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.