Automatic Watch
38 mm, sapphire crystal — The highest-ticket item in the whole catalogue. One SKU, two dials, and the box does all the brand work.
Stocked as made. Nothing is printed on the piece itself.
Cannot be branded on the dial below 500 units. Presentation box and papers are yours.
The edit you control
Which colourways and sizes you carry is the whole decision here. Each one is stocked independently.
Where your name goes instead
On a curated line the packaging carries the whole brand. Chosen once, for every product in the line.
Specification
38 mm case, Miyota automatic movement, sapphire crystal, 50 m. Two-year warranty handled by the vendor.
What it would earn
Jewellery — curated costs · move anything belowOne month, top to bottom
400 orders · $331,360 netWho gets what
64% you · 6 × 6%Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.
Twelve months
at 12% monthly growthWhat has to be true
These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.
One thing to plan for
Jewellery — curated returns at 3.6% — the figures above already account for it. A care and sizing card in the box is the cheapest way to move that number, and it costs less than a quarter per order.