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Nail lacquer$0 to start

Glass Top Coat

15 ml · high shine — Quick-dry gloss. The upsell that closes itself at checkout.

Configures
6
distinct ways
YOUR BRAND15 ML · HIGH SHINE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$15.00
Options chosenno extra cost
Label finishincluded
Gross margin79.3%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

1 option groups

1 value carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Quick-dry, non-yellowing, UV-stable. 10-free.

What it would earn

Nails costs · move anything below

One month, top to bottom

400 orders · $10,920 net
Gross sales$11,387
Refunds4.1% in nails−$467
Net revenue$10,920
Product cost−$2,257
Fulfilment & shipping13.0%−$1,420
Payment processing2.9% + 30¢−$339
Contribution margin63.2% of net$6,905
Advertising18.5% — the line nobody budgets for−$2,020
Operating costssamples, photography, care−$1,581
Net profit$3,304
MakeItFamous20% of net profit−$661
Creator pool$2,643

Who gets what

64% you · 6 × 6%
You, as founder$1,692
Each partner6 of them$159
All partners together$952
Per partner, per year$1,903

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$263,534
Net profit
$97,325
36.9% margin
Creator pool
$77,860
after the 20% fee
A partner's year
$4,672
at 6% a spot
$0$8,599$17,199Sep — $3,304SepOct — $3,874OctNov — $4,513NovDec — $5,229DecJan — $6,030JanFeb — $6,928FebMar — $7,933MarApr — $9,059AprMay — $10,320MayJun — $11,733JunJul — $13,315JulAug — $15,086Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads129 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above4.1%
Repeat rate at 90 daysthe category benchmark33%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.