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Lip tube$0 to start

Cuticle Oil Pen

3 ml · twist pen — Tiny, cheap, gets added to almost every order that already has two polishes in it.

Configures
378
distinct ways
YOUR BRAND3 ML · TWIST PEN
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$14.00
Options chosenno extra cost
Label finishincluded
Gross margin80.0%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

4 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Jojoba, vitamin E, sweet almond. Twist-action brush pen.

What it would earn

Nails costs · move anything below

One month, top to bottom

400 orders · $10,192 net
Gross sales$10,628
Refunds4.1% in nails−$436
Net revenue$10,192
Product cost−$2,038
Fulfilment & shipping13.0%−$1,325
Payment processing2.9% + 30¢−$316
Contribution margin63.9% of net$6,513
Advertising18.5% — the line nobody budgets for−$1,886
Operating costssamples, photography, care−$1,572
Net profit$3,055
MakeItFamous20% of net profit−$611
Creator pool$2,444

Who gets what

64% you · 6 × 6%
You, as founder$1,564
Each partner6 of them$147
All partners together$880
Per partner, per year$1,760

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$245,965
Net profit
$91,316
37.1% margin
Creator pool
$73,053
after the 20% fee
A partner's year
$4,383
at 6% a spot
$0$8,106$16,211Sep — $3,055SepOct — $3,595OctNov — $4,201NovDec — $4,879DecJan — $5,638JanFeb — $6,489FebMar — $7,442MarApr — $8,509AprMay — $9,704MayJun — $11,042JunJul — $12,541JulAug — $14,220Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads136 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above4.1%
Repeat rate at 90 daysthe category benchmark33%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.