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Nail lacquerMOQ 500 · funded run

Custom Shade Lacquer Run

15 ml · matched to your brief — Shade-matched to anything you send — a photo, a paint chip, a fabric swatch. Six weeks and 500 units.

Configures
6
distinct ways
YOUR BRAND15 ML · MATCHED TO YOUR BRIEF
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$18.00
Options chosenno extra cost
Label finishincluded
Gross margin93.3%

A funded production run: 500 minimum, about 7 weeks. The full plan is below — price, volume and the split are all yours to move.

1 option groups

1 value carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Custom pigment matching, 10-free base. Your own bottle and cap tooling available above 2,000 units.

What it would earn

Nails costs · move anything below

One month, top to bottom

400 orders · $13,104 net
Gross sales$13,664
Refunds4.1% in nails−$560
Net revenue$13,104
Product cost−$874
Fulfilment & shipping13.0%−$1,704
Payment processing2.9% + 30¢−$406
Contribution margin77.2% of net$10,121
Advertising18.5% — the line nobody budgets for−$2,424
Operating costssamples, photography, care−$1,607
Net profit$6,089
MakeItFamous20% of net profit−$1,218
Creator pool$4,871

Who gets what

64% you · 6 × 6%
You, as founder$3,118
Each partner6 of them$292
All partners together$1,754
Per partner, per year$3,507

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$316,241
Net profit
$164,544
52.0% margin
Creator pool
$131,635
after the 20% fee
A partner's year
$7,898
at 6% a spot
$0$14,122$28,244Sep — $6,089SepOct — $6,994OctNov — $8,007NovDec — $9,142DecJan — $10,413JanFeb — $11,837FebMar — $13,431MarApr — $15,217AprMay — $17,217MayJun — $19,457JunJul — $21,966JulAug — $24,775Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads84 orders
Cash needed up front500 minimum × unit cost$600
Lead time7 weeks
Category return ratemodelled into every figure above4.1%
Repeat rate at 90 daysthe category benchmark33%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.