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Enamel camp mug$0 to start

Enamel Camp Mug

12 oz · speckled — Indestructible, photogenic, and it ends up in every campfire photo the customer takes.

Configures
24
distinct ways
YOUR BRAND12 OZ · SPECKLED
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$26.00
Options chosenno extra cost
Label finishincluded
Gross margin66.9%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

2 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Speckled porcelain enamel over steel, rolled stainless rim, 12 oz.

What it would earn

Outdoor & camp costs · move anything below

One month, top to bottom

400 orders · $17,472 net
Gross sales$18,450
Refunds5.3% in outdoor & camp−$978
Net revenue$17,472
Product cost−$5,779
Fulfilment & shipping19.2%−$3,355
Payment processing2.9% + 30¢−$542
Contribution margin44.6% of net$7,797
Advertising19.5% — the line nobody budgets for−$3,407
Operating costssamples, photography, care−$1,660
Net profit$2,730
MakeItFamous20% of net profit−$546
Creator pool$2,184

Who gets what

64% you · 6 × 6%
You, as founder$1,398
Each partner6 of them$131
All partners together$786
Per partner, per year$1,572

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$421,654
Net profit
$83,473
19.8% margin
Creator pool
$66,778
after the 20% fee
A partner's year
$4,007
at 6% a spot
$0$7,461$14,922Sep — $2,730SepOct — $3,231OctNov — $3,793NovDec — $4,422DecJan — $5,127JanFeb — $5,916FebMar — $6,800MarApr — $7,790AprMay — $8,899MayJun — $10,141JunJul — $11,532JulAug — $13,090Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads151 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above5.3%
Repeat rate at 90 daysthe category benchmark13%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.