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6-panel cap$0 to start

Merino Beanie

Rib knit · fine gauge — Five months of the year, and it outsells the cap three to one in those five.

Configures
558
distinct ways
YOUR BRANDRIB KNIT · FINE GAUGE
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$34.00
Options chosenno extra cost
Label finishincluded
Gross margin62.4%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Charcoal→
Oat→
Olive→

The manufacturer's name never reaches your customer. What you type here does.

Labelling

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

100% merino wool, fine-gauge rib, woven label. One size.

What it would earn

Outdoor & camp costs · move anything below

One month, top to bottom

400 orders · $22,848 net
Gross sales$24,127
Refunds5.3% in outdoor & camp−$1,279
Net revenue$22,848
Product cost−$8,602
Fulfilment & shipping19.2%−$4,387
Payment processing2.9% + 30¢−$708
Contribution margin40.1% of net$9,151
Advertising19.5% — the line nobody budgets for−$4,455
Operating costssamples, photography, care−$1,724
Net profit$2,972
MakeItFamous20% of net profit−$594
Creator pool$2,377

Who gets what

64% you · 6 × 6%
You, as founder$1,522
Each partner6 of them$143
All partners together$856
Per partner, per year$1,712

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$551,394
Net profit
$89,311
16.2% margin
Creator pool
$71,449
after the 20% fee
A partner's year
$4,287
at 6% a spot
$0$7,941$15,882Sep — $2,972SepOct — $3,502OctNov — $4,097NovDec — $4,762DecJan — $5,508JanFeb — $6,343FebMar — $7,278MarApr — $8,325AprMay — $9,498MayJun — $10,812JunJul — $12,283JulAug — $13,931Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads147 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above5.3%
Repeat rate at 90 daysthe category benchmark13%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.