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Cooler tote$0 to start

Cooler Tote

20 L · insulated — Bulky to ship and worth it. Summer-weighted, so do not launch it in October.

Configures
1,302
distinct ways
YOUR BRAND20 L · INSULATED
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$58.00
Options chosen+$5.60
Label finishincluded
Gross margin53.1%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

7 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Black→
Sand→
Sage→

The manufacturer's name never reaches your customer. What you type here does.

Decoration

carry any · 3 chosen

You can carry the same garment decorated more than one way.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

600 D polyester with closed-cell foam, 20 L, leakproof liner.

What it would earn

Outdoor & camp costs · move anything below

One month, top to bottom

400 orders · $38,976 net
Gross sales$41,157
Refunds5.3% in outdoor & camp−$2,181
Net revenue$38,976
Product cost−$18,278
Fulfilment & shipping19.2%−$7,483
Payment processing2.9% + 30¢−$1,208
Contribution margin30.8% of net$12,006
Advertising19.5% — the line nobody budgets for−$7,600
Operating costssamples, photography, care−$1,918
Net profit$2,488
MakeItFamous20% of net profit−$498
Creator pool$1,990

Who gets what

64% you · 6 × 6%
You, as founder$1,274
Each partner6 of them$119
All partners together$717
Per partner, per year$1,433

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$940,613
Net profit
$77,634
8.3% margin
Creator pool
$62,107
after the 20% fee
A partner's year
$3,726
at 6% a spot
$0$6,982$13,963Sep — $2,488SepOct — $2,960OctNov — $3,490NovDec — $4,082DecJan — $4,746JanFeb — $5,490FebMar — $6,323MarApr — $7,255AprMay — $8,300MayJun — $9,470JunJul — $10,781JulAug — $12,248Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads174 orders
Cash needed up frontmade per order$0
Lead time6 days
Category return ratemodelled into every figure above5.3%
Repeat rate at 90 daysthe category benchmark13%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.