MakeItFamousSign in
Oral care tube$0 to start

Fluoride Toothpaste

100 ml · mint — Regulated and boring, which is why it reorders forever. Claims are locked by the monograph.

Configures
450
distinct ways
YOUR BRAND100 ML · MINT
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$16.00
Options chosenno extra cost
Label finishincluded
Gross margin71.3%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Flavours carried

carry any · 3 chosen

Carry several, rename them, or describe a flavour the catalogue does not list and we will brief it.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fresh mint→
Charcoal mint→
Cinnamon→

The manufacturer's name never reaches your customer. What you type here does.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Sodium fluoride 0.24%. FDA OTC monograph. SLS-free option available.

What it would earn

Oral care costs · move anything below

One month, top to bottom

400 orders · $10,112 net
Gross sales$10,414
Refunds2.9% in oral care−$302
Net revenue$10,112
Product cost−$2,907
Fulfilment & shipping14.2%−$1,436
Payment processing2.9% + 30¢−$313
Contribution margin54.0% of net$5,455
Advertising17.0% — the line nobody budgets for−$1,719
Operating costssamples, photography, care−$1,571
Net profit$2,165
MakeItFamous20% of net profit−$433
Creator pool$1,732

Who gets what

64% you · 6 × 6%
You, as founder$1,109
Each partner6 of them$104
All partners together$624
Per partner, per year$1,247

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$244,034
Net profit
$69,842
28.6% margin
Creator pool
$55,874
after the 20% fee
A partner's year
$3,352
at 6% a spot
$0$6,341$12,683Sep — $2,165SepOct — $2,599OctNov — $3,085NovDec — $3,629DecJan — $4,238JanFeb — $4,921FebMar — $5,685MarApr — $6,542AprMay — $7,501MayJun — $8,575JunJul — $9,778JulAug — $11,125Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads168 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above2.9%
Repeat rate at 90 daysthe category benchmark42%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.