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Pendant necklace$0 to start

Matching Lead

150 cm · brass clip — Never sold alone. Price the collar-and-lead set so buying both is the obvious choice.

Configures
186
distinct ways
YOUR BRAND150 CM · BRASS CLIP
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$34.00
Options chosenno extra cost
Label finishincluded
Gross margin65.3%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

2 option groups

4 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Colourways carried

carry any · 3 chosen

Every colourway you carry is stocked independently. Three is the usual starting point.

Name them yourself
Black→
Bone→
Olive→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Heavy webbing, 150 cm, solid brass trigger clip, padded handle.

What it would earn

Pet costs · move anything below

One month, top to bottom

400 orders · $23,120 net
Gross sales$23,786
Refunds2.8% in pet−$666
Net revenue$23,120
Product cost−$8,024
Fulfilment & shipping16.5%−$3,815
Payment processing2.9% + 30¢−$717
Contribution margin45.7% of net$10,564
Advertising17.5% — the line nobody budgets for−$4,046
Operating costssamples, photography, care−$1,727
Net profit$4,791
MakeItFamous20% of net profit−$958
Creator pool$3,833

Who gets what

64% you · 6 × 6%
You, as founder$2,453
Each partner6 of them$230
All partners together$1,380
Per partner, per year$2,760

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$557,958
Net profit
$133,216
23.9% margin
Creator pool
$106,573
after the 20% fee
A partner's year
$6,394
at 6% a spot
$0$11,548$23,096Sep — $4,791SepOct — $5,540OctNov — $6,379NovDec — $7,318DecJan — $8,370JanFeb — $9,549FebMar — $10,869MarApr — $12,347AprMay — $14,003MayJun — $15,857JunJul — $17,934JulAug — $20,260Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads106 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above2.8%
Repeat rate at 90 daysthe category benchmark36%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.