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Shower bottle$0 to start

Body Lotion

300 ml · fast-absorbing — Big bottle, low consideration, very high repeat. A good fourth SKU, a poor hero.

Configures
1,890
distinct ways
YOUR BRAND300 ML · FAST-ABSORBING
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$28.00
Options chosenno extra cost
Label finishincluded
Gross margin62.9%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

5 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Scents carried

carry any · 3 chosen

Carry several. Custom accords are briefed to the perfumer and take four extra weeks.

Briefed to the manufacturer — adds four weeks.
Name them yourself
Fig & cedar→
Neroli & musk→
Vetiver & smoke→

The manufacturer's name never reaches your customer. What you type here does.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Shea, glycerin, ceramides. Scented or unscented.

What it would earn

Skincare costs · move anything below

One month, top to bottom

400 orders · $15,120 net
Gross sales$15,832
Refunds4.5% in skincare−$712
Net revenue$15,120
Product cost−$5,616
Fulfilment & shipping15.5%−$2,344
Payment processing2.9% + 30¢−$469
Contribution margin44.3% of net$6,692
Advertising19.0% — the line nobody budgets for−$2,873
Operating costssamples, photography, care−$1,631
Net profit$2,187
MakeItFamous20% of net profit−$437
Creator pool$1,750

Who gets what

64% you · 6 × 6%
You, as founder$1,120
Each partner6 of them$105
All partners together$630
Per partner, per year$1,260

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$364,893
Net profit
$70,383
19.3% margin
Creator pool
$56,306
after the 20% fee
A partner's year
$3,378
at 6% a spot
$0$6,386$12,771Sep — $2,187SepOct — $2,624OctNov — $3,113NovDec — $3,660DecJan — $4,274JanFeb — $4,960FebMar — $5,730MarApr — $6,591AprMay — $7,556MayJun — $8,637JunJul — $9,847JulAug — $11,203Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads171 orders
Cash needed up frontmade per order$0
Lead time3 days
Category return ratemodelled into every figure above4.5%
Repeat rate at 90 daysthe category benchmark24%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.