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Cleansing Balm

100 ml · oil-to-milk — The best-performing first-step product in skincare. Melts makeup on camera, which is the entire ad.

Configures
180
distinct ways
YOUR BRAND100 ML · OIL-TO-MILK
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$34.00
Options chosenno extra cost
Label finishincluded
Gross margin63.5%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

3 option groups

3 values carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Container & colourway

choose one

The vessel itself. One per product — a second colourway is a second SKU.

Closure

choose one

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Oil-to-milk balm, sunflower and jojoba esters. Fragrance-free.

What it would earn

Skincare costs · move anything below

One month, top to bottom

400 orders · $18,360 net
Gross sales$19,225
Refunds4.5% in skincare−$865
Net revenue$18,360
Product cost−$6,696
Fulfilment & shipping15.5%−$2,846
Payment processing2.9% + 30¢−$569
Contribution margin44.9% of net$8,249
Advertising19.0% — the line nobody budgets for−$3,488
Operating costssamples, photography, care−$1,670
Net profit$3,090
MakeItFamous20% of net profit−$618
Creator pool$2,472

Who gets what

64% you · 6 × 6%
You, as founder$1,582
Each partner6 of them$148
All partners together$890
Per partner, per year$1,780

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$443,084
Net profit
$92,172
20.8% margin
Creator pool
$73,738
after the 20% fee
A partner's year
$4,424
at 6% a spot
$0$8,176$16,352Sep — $3,090SepOct — $3,635OctNov — $4,245NovDec — $4,929DecJan — $5,694JanFeb — $6,552FebMar — $7,512MarApr — $8,587AprMay — $9,792MayJun — $11,141JunJul — $12,652JulAug — $14,344Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads140 orders
Cash needed up frontmade per order$0
Lead time5 days
Category return ratemodelled into every figure above4.5%
Repeat rate at 90 daysthe category benchmark24%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.