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Sticker Sheet

A6 · die-cut vinyl — The cheapest possible first product, and the one that teaches you whether anyone will actually buy.

Configures
6
distinct ways
YOUR BRANDA6 · DIE-CUT VINYL
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$10.00
Options chosenno extra cost
Label finishincluded
Gross margin78.0%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

1 option groups

1 value carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

Die-cut weatherproof vinyl, A6 sheet, up to twelve shapes.

What it would earn

Stationery & print costs · move anything below

One month, top to bottom

400 orders · $7,520 net
Gross sales$7,721
Refunds2.6% in stationery & print−$201
Net revenue$7,520
Product cost−$1,654
Fulfilment & shipping11.5%−$865
Payment processing2.9% + 30¢−$233
Contribution margin63.4% of net$4,768
Advertising17.5% — the line nobody budgets for−$1,316
Operating costssamples, photography, care−$1,540
Net profit$1,911
MakeItFamous20% of net profit−$382
Creator pool$1,529

Who gets what

64% you · 6 × 6%
You, as founder$979
Each partner6 of them$92
All partners together$550
Per partner, per year$1,101

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$181,481
Net profit
$63,722
35.1% margin
Creator pool
$50,978
after the 20% fee
A partner's year
$3,059
at 6% a spot
$0$5,838$11,677Sep — $1,911SepOct — $2,315OctNov — $2,767NovDec — $3,273DecJan — $3,839JanFeb — $4,474FebMar — $5,185MarApr — $5,981AprMay — $6,873MayJun — $7,872JunJul — $8,990JulAug — $10,243Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads178 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above2.6%
Repeat rate at 90 daysthe category benchmark20%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.