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Card + envelope$0 to start

Greeting Card Set

6 cards + envelopes — Seasonal and gift-driven. Six designs sells considerably better than one.

Configures
6
distinct ways
YOUR BRAND6 CARDS + ENVELOPES
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$22.00
Options chosenno extra cost
Label finishincluded
Gross margin69.1%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

1 option groups

1 value carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

350 gsm uncoated, litho printed, blank inside, kraft envelopes. Six per set.

What it would earn

Stationery & print costs · move anything below

One month, top to bottom

400 orders · $16,544 net
Gross sales$16,986
Refunds2.6% in stationery & print−$442
Net revenue$16,544
Product cost−$5,114
Fulfilment & shipping11.5%−$1,903
Payment processing2.9% + 30¢−$513
Contribution margin54.5% of net$9,015
Advertising17.5% — the line nobody budgets for−$2,895
Operating costssamples, photography, care−$1,649
Net profit$4,471
MakeItFamous20% of net profit−$894
Creator pool$3,577

Who gets what

64% you · 6 × 6%
You, as founder$2,289
Each partner6 of them$215
All partners together$1,288
Per partner, per year$2,575

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$399,259
Net profit
$125,498
31.4% margin
Creator pool
$100,399
after the 20% fee
A partner's year
$6,024
at 6% a spot
$0$10,914$21,828Sep — $4,471SepOct — $5,182OctNov — $5,978NovDec — $6,869DecJan — $7,867JanFeb — $8,985FebMar — $10,237MarApr — $11,640AprMay — $13,211MayJun — $14,970JunJul — $16,940JulAug — $19,147Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads108 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above2.6%
Repeat rate at 90 daysthe category benchmark20%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.