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Giclée print$0 to start

Wall Calendar

A3 · 12 months — Eleven weeks of the year to sell it, and then it is worthless. Plan the stock accordingly.

Configures
6
distinct ways
YOUR BRANDA3 · 12 MONTHS
Your label, on this vessel

What you see is what gets printed. Change anything below and it redraws.

Brand
Hue
At a glance
Retail price$28.00
Options chosenno extra cost
Label finishincluded
Gross margin65.7%

Made per order. Nothing is paid before your customer pays you. The full plan is below — price, volume and the split are all yours to move.

1 option groups

1 value carried. Everything the manufacturer will vary is listed — nothing is hidden behind a sales call.

Label finish

choose one

How the label stock is coated. Foil applies to the mark only.

What goes on the pack

A3, 12 months plus cover, 200 gsm silk, wire bound.

What it would earn

Stationery & print costs · move anything below

One month, top to bottom

400 orders · $21,056 net
Gross sales$21,618
Refunds2.6% in stationery & print−$562
Net revenue$21,056
Product cost−$7,219
Fulfilment & shipping11.5%−$2,421
Payment processing2.9% + 30¢−$653
Contribution margin51.1% of net$10,763
Advertising17.5% — the line nobody budgets for−$3,685
Operating costssamples, photography, care−$1,703
Net profit$5,375
MakeItFamous20% of net profit−$1,075
Creator pool$4,300

Who gets what

64% you · 6 × 6%
You, as founder$2,752
Each partner6 of them$258
All partners together$1,548
Per partner, per year$3,096

Unfilled spots revert to the founder, so opening more than you can fill costs you nothing.

Twelve months

at 12% monthly growth
Net revenue
$508,147
Net profit
$147,312
29.0% margin
Creator pool
$117,850
after the 20% fee
A partner's year
$7,071
at 6% a spot
$0$12,706$25,412Sep — $5,375SepOct — $6,194OctNov — $7,111NovDec — $8,139DecJan — $9,290JanFeb — $10,578FebMar — $12,022MarApr — $13,638AprMay — $15,449MayJun — $17,477JunJul — $19,748JulAug — $22,292Aug

What has to be true

Break-even volumeorders a month to cover fixed costs and ads96 orders
Cash needed up frontmade per order$0
Lead time4 days
Category return ratemodelled into every figure above2.6%
Repeat rate at 90 daysthe category benchmark20%

These are category benchmarks, not a forecast for your line. The advertising figure is the one most worth arguing with — a launch carried by a group's own posting spends far less than this in month one, and far more by month six.